Superboost Logo

It's been a while and I've done a lot of work since, but here's my latest: New logo work for an energy drink company.

Helvetica Playing Cards

Deck of Helvetica playing cards using unaltered Helvetica text.

54 card grid - unaltered Helvetica text playing cards.

Journal Entry #10

This is the link to an advertising campaign that I found interesting and effective. The original photos are what struck me first. They way they were manipulated gave off the idea of a depressed, overworked person leading to an effective campaign.

http://proofing.deanmg.com/TradeFiend/IAC/

Journal Entry #9

This is an award winning mobile rich media online campaign. I found it clever and different, while achieving its goal and delivering its message.

You can visit the website at: http://www.giveitaponder.com/

Journal Entry #8

For this Journal Entry I chose to display a series of ads that I didn't like. These Rolling Stone Ads were very critically acclaimed. I just don't really understand them. They are funny and different, but I'm not sure that by reading the copy I understand why it is that I should purchase a Rolling Stone magazine, or what the copy even has to do with Rolling Stone. I think to understand it or to create a meaning you have to read too much into it. Rolling stone could easily create an advertisement that is more visually and textually appealing than this series.

Journal Entry #7

I chose these Smith and Wesson ads that I saw in a Communication Arts magazine. They caught me as being very clever and clean. Quite simple to create, they achieve their goal of displaying the ability of their product. Also all of the ads work very well together in a grouping. They all follow that western shootout type of imagery, and with the logo stamp in the wooden background they evoke a feeling of toughness. All around, good ads.

Journal Entry #6

I found this logo on logopond.com. I chose to include it in my blog because I really like the texture of the logo to give it that "grill" effect, and I think it communicates its message well.